Tag Archives: Jimmy Iovin
50 Cent Opens Up On Founding SMS Audio, Beats, Headphone Market & More With CNBC
50 Cent's SMS Audio headphone company is one of the leaders in the growing premium headphone industry. The G-Unit mogul sit down with CNBC to talk about founding of SMS Audio headphones, Beats, headphone market and more.
Celebrity clothing lines, one of the first areas in which musicians branched out into retail, came with a sense of friendly competition. 50 said that he made the mistake of thinking that it might be the same with headphones, but he learned competition is much more aggressive in the headphone space.
"When Russell Simmons went into Phat Farm clothing, you saw Rocawear from Jay-Z, you saw Sean John from Puffy, you saw G-Unit from myself, and then numerous other companies," he said. "It showed us that you could successfully utilize the influence generated from music to market things other than music."
In 2010 co-founder of G-Unit Sha Money XL, left G-Unit. Because after Mobb Deep's G-Unit album 'Blood Money' flopped. 50 Cent didn't invited him as co-executive producer of his third album 'Curtis' or as engineer of 'Curtis', or as beat-maker of 'Curtis'. In 2009 when Jimmy Iovin' dropped G-Unit Records, Inc. from Interscope Records. Sha Money XL understood, that it's time for find new 'home'. He signed Def Jam Records as executive directore. He wanted publish Lloyd Banks' third album H.F.M.2 under Def Jam. But 50 Cent didn't do deal with Def Jam. He signed G-Unit under EMI umbrella.