Tag Archives: J.Cole
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By 2009, 50 Cent's moment had passed. He had already suffered an embarrassing loss in 2007 to Kanye West when Graduation handily outsold 50's Curtis. But that only told half the story. Kanye didn't just make a better album (50 admitted as much in a recent GQ profile) but made 50's sound feel old and outdated—like a superstar athlete who ruined his knees and just didn't have the same lift anymore. By '09, all the seeds of Kanye's influence began to blossom as rappers like J. Cole and Drake began their ascent, creating a new paradigm in rap that left gangsta rap in the dust. Yet, even hobbled, 50 was still kicking that "aggressive content" as a reminder that street rap would always have a place in hip-hop.