Tag Archives: Curtis
The Queens rapper still pushing repetitive nihilism and G-Unit production styles instead of branching out and taking chances with his music.
50 Cent is a noted disciple of self-help guru Robert Greene’s Machiavellian handbook, The 48 Laws of Power. Not only has the muscle-bound hip-hop colossus modeled his career after the cutthroat guide, he’s working with Greene on a street-flavored addendum called The 50th Law. So far, the four dozen over-the-top credos have worked swimmingly for 50: He’s sold more than 20 million albums worldwide since 2003 while pulling in auxiliary profits with Vitamin Water and other less amusing side hustles.
Not nearly as disappointing as the notorious sales contrast with Kanye would suggest, alas, Curtis was the watershed moment when 50 Cent's hype and persona overtook him. "Ayo Technology" may have gotten decent traction as a Timberlake/Timbaland collabo, all the rage in the mid '00s, but this approach nearly muted the grit and bombast that had previously given 50 a pass for otherwise thriving by club beats